V12 will offer more enhanced mortgage data in its list products, including information about current homeowners’ mortgages and loan-to-value ratios, thanks to its acquisition (pdf) of Direct Marketing Associates.
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By 2010, home-based telemarketing reps will make up about 11 percent of the total home-based workforce nationwide, according to research pulled together by management software development firm Exony.
Direct marketing spend reached 2.3 billion pounds last year - a 12.2 percent share in the overall U.K. advertising market, writes Data Quality News, an Experian company.
The city of Minnetonka in Minnesota has decided to allow Clear Channel’s digital billboards to remain along its roads. In return, Clear Channel will remove half of its traditional billboards within the city.
While people of Latin descent comprise the largest ethnic group in the U.S., and though their buying power is increasing, Spanish-language networks still have trouble courting advertisers’ interest, reports the L.A. Times (via TNS Media Intelligence and MarketingVOX).
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Last summer, CBS Entertainment president Nina Tassler was asked by reporters, curious about the potential impact that cancellation of serial dramas would have on a network’s reputation, what would happen if its serialized drama Jericho didn’t work out and was cancelled before questions that were raised in the shows could be answered. At the time, Tassler slipped the question, saying that hopefully the show would succeed and the question would be moot.
In a reversal of the print-to-web trajectory most magazine content takes, New York magazine plans to spin off some of its online fashion coverage into a semiannual magazine.
NBC left Trump’s Apprentice off the fall schedule, waiting to see the upfront presentations of the other networks before deciding the show’s fate. But Trump didn’t give the network the chance.
A day after The New York Times printed a story that negatively portrayed infoUSA’s role in the plight of a 92-year-old Army veteran, the database services company issued a statement claiming that the story unfairly tarnishes the reputation of the direct marketing industry.
The 19 largest cable and telephone providers in the U.S. - comprising some 94% of the market - acquired over 2.9 million net additional high-speed internet subscribers in the first quarter of 2007, according to the Leichtman Research Group (via MarketingCharts).
Blimp advertising can be a successful element of a good marketing campaign, particularly since there are only about 25 or so full-sized blimps in the world, says Toby Page, marketing director for The Lightship Group, a company which operates 17 blimps worldwide.
Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper’s web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
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