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Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper’s web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
Both companies say the web will be critical to growth, writes The New York Times.
Metro New York will replace its current content at ny.metro.us with a site that is expected to look similar to the newspaper chain’s French and Swedish Metro websites.
Because both Metro New York and amNew York compete not only against each other but against New York’s paid tabloids, they rely in big part on advertising partnerships, writes MediaPost. In September 2006, Metro New York and The New York Times partnered for classified ads, where people who placed recruitment, real estate, automotive and general merchandise ads in the Times can be run in both papers for a discounted fee. Classified ads scheduled to appear in the Times on Sunday run two days earlier in Metro, on Friday.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
