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The city of Minnetonka in Minnesota has decided to allow Clear Channel’s digital billboards to remain along its roads. In return, Clear Channel will remove half of its traditional billboards within the city.
The compromise comes after months of court battles, but both sides consider the deal a win, writes the Minneapolis Star Tribune. The City Council will approve the tentative settlement at a meeting in June.
In March, a district judge had ordered Minnetonka to restore power to the billboards it had turned off, but the ruling had also kept the billboards un-powered at night and the images were allowed to change only once every hour. With the new settlement, Clear Channel will be able to run the billboards 24 hours, and to change images every 8 seconds.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
