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AOL has reconfigured its email services available at AIM.com and AOL.com so that the services will disable images by default, reports ClickZ. AOL’s hosted email service joins Gmail, Windows Live Hotmail and Outlook, all of which disable images.
Yahoo also recently began to screen out images. Deirdre Baird, CEO of Pivotal Veracity, expects that mailers that rely on images in emails will see a drop in open rates and click rates this year.
The implications of the disablement of images include the blocking of banner ads within HTML newsletters to problems tracking open rates.
In a recent review of 1,000 emails, the Email Experience Council found that 21 percent appeared blank when images were disabled inside a variety of email clients and services. More than a quarter displayed copy, but links were dysfunctional.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
