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With the recent hike in postal rates, delivering direct mail via newspapers has become a popular way of getting catalogs into the hands of consumers.
With that in mind, the Tribune Company launched Direct Delivery +, a low-cost alternative available via the Chicago Tribune that allows catalogs to be delivered with the newspapers, writes DM News.
For 9 cents per catalog, a marketer provides the Chicago Tribune with their mail files, which are then matched against a list of paid newspaper subscribers at the sub-zip code level, looking for areas where there is a high percentage of matches between the brand marketer’s list and Tribune subscribers. Mailing via the USPS can cost as much as 20 cents per catalog.
The Tribune also offers lifestyle segmentation analyses of areas that are not necessarily on the cataloger’s mailing list to see if those areas are worth targeting.
The program is available only in Chicago, where the Chicago Tribune has more than 660,000 home-delivery subscribers on Sundays. The Tribune Company expects to roll out the program in other markets in 2008.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
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The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
