The number of IPTV subscribers will reach nearly 60 million worldwide in 2011, according to “IPTV: From Quadruple Play to Multiplay,” a Parks Associates report that provides forecasts and analyses for the worldwide IPTV market, writes MarketingCharts.
Advertiser-supported film festivals are sprouting up around the country, such as the 10-city Free Film Fest tour being sponsored this summer by the Independent Film Channel, writes Media Life.
email this
permanent link
Clients are lousy at integration, say U.S. agency leaders in a survey conducted by Joanne Davis Consulting in conjunction with Scan International Marketing Communication Management.
email this
permanent link
The wacky marketers at HBO have apparently had fun dreaming up an advertising campaign to tout the upcoming season of Big Love, the show about a polygamist and his three wives.
email this
permanent link
Islands, stores and other Second Life locations steadfastly built by brands like Coca-Cola, Sears, Dell and Calvin Klein have failed to bring in so much as 500 visitors a week, a sad showing considering the excitement surrounding these efforts, reports GigaOm (via MarketingVox).
email this
permanent link
Blackstrap Broadcasting has agreed to acquire WSNR in New York and WWZN in Boston, from Rose City Radio, writes Radio Ink.
Sony has acknowledged that it believes in HD Radio with its announcement that it will develop and distribute a range of HD Radio-enabled consumer products over the next several years.
When The Donald quit his gig with The Apprentice after the show was left off NBC’s fall schedule last week, he hinted at larger things to come. Who could have guessed that his next big thing would be hawking steak on the cover of a catalog?
The Postal Regulatory Commission has granted a temporary rate reduction of 3 cents for all Standard Mail regular flats and 2 cents for Standard Regular nonprofit flats, in response to the USPS’s request in March to reconsider the recommended rates.
Fox has proven to have made some smart moves when it came to scheduling this season. With House leading out of American Idol on Tuesdays at 9 p.m., the hit drama managed to maintain much of the viewers of its lead-in, sometimes retaining more than 90 percent of American Idol’s audience.
email this
permanent link
More executive shake-ups are occurring at NBC Universal, this time affecting executives at the very top. The Peacock is expected to announce today that it has fired Kevin Reilly, the network’s entertainment president since 2004.
email this
permanent link
