»
Clients are lousy at integration, say U.S. agency leaders in a survey conducted by Joanne Davis Consulting in conjunction with Scan International Marketing Communication Management.
The survey, which had 103 agency leaders answering 40 questions about everything from client briefings and relationship management to communications and integration, showed that 36 percent of respondents say clients are weak when it comes to integration skills, writes Adweek. Just 25 percent say clients were good at it.
Knowledge of integration is likely to become an ever more coveted but elusive skill as the varieties of media proliferate.
Clients need to improve most in the area of the briefing of agencies, say 45 percent of respondents - it is as poor a skill as integration, apparently. The decision-making process was cited by 35 percent as the area needing the most work, followed by relationship management, at 33 percent.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
