Watchfire, a manufacturer of on-premise LED signs and digital billboards, has contracted with Henneman Engineering, Inc. and Vermilion Development Corporation to finalize plans for a new, expanded headquarters and manufacturing facility.
Microsoft has launched a word of mouth campaign on 35 campuses across the country in order to tout its new “i’m Making a Difference” campaign.
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Anheuser-Busch’s struggling online entertainment channel, Bud.TV, will be getting a makeover, with changes that include a social-networking component and shorter videos - one minute rather than the six-minute videos that now populate the site, writes the Wall Street Journal.
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Pregnancy, the magazine for first-time moms, is launching its first annual Beauty & Style Guide, hitting stands June 19th. From celebrity fashion to the latest skincare secrets and health solutions, Pregnancy’s Beauty & Style Guide is being touted as “a must-have for hip moms-to-be.”
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The Hollywood Reporter is offering a new online advertising format, the “50/50,” which provides marketers with half of the real estate available on an online page.
Contrary to widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07.
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Last week in Brussels, the EU’s audiovisual ministers sealed a deal to help boost the European broadcasting industry, reports Inside Branded Entertainment (via MarketingVox). The commitment aims to relax existing advertising rules in order to encourage new revenue streams.
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CBS just purchased social music site Last.fm for £140m or $280m, making this the largest-ever UK “Web 2.0″ acquisition, reports BBC News (via MarketingVox).
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The much-touted reality show executive produced by Steven Spielberg and Mark Burnett which gives amateur filmmakers a shot at the stars has so far failed to live up to its hype.
Hallmark is holding a dance contest for dads in 8 markets around the country. Winners win a flat screen TV and move on to a nationwide contest with winners voted online.
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USA Today is hoping to extend its brand by moving into longer-form publications, and has announced license agreements with six U.S. book publishers.
Lewis Black Comedy Central plans to produce five pilots for the upcoming season, including a Lewis Black show set in a courtroom, called Root of All Evil.
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Silverman Ben Silverman and Marc Graboff have been appointed as co-chairman of NBC Entertainment and NBC Universal Television Studio. The two effectively replace Kevin Reilly who will be leaving the network - but they will have added responsibilities and authority.
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