»

Last.fm Gets Swept Up by CBS

CBS just purchased social music site Last.fm for £140m or $280m, making this the largest-ever UK “Web 2.0″ acquisition, reports BBC News (via MarketingVox).

Last.fm enables users to connect with other listeners who share musical preferences. They can also custom-build radio stations featuring music video-clips. Per the terms of the deal the company will maintain its current management team and the site will remain a separate entity.

CBS Radio has approximately 179 stations in the top 50 music and news genre markets in the U.S.

Last.fm was founded five years ago and currently serves over 15 million active users. The purchase makes Last.fm’s three founders the most potentially wealthy “Web 2.0″ pioneers in the world.

Radio read more like this »

Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

Print read more like this »

‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

Outdoor read more like this »

Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

Television read more like this »

CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

Interactive read more like this »

Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

Direct read more like this »

Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

MARKETING JOBS
advertisement