»
Microsoft has launched a word of mouth campaign on 35 campuses across the country in order to tout its new “i’m Making a Difference” campaign.
Working with RepNation, Microsoft enlisted 70 college students to create and launch their own campaigns on college campuses, writes ClickZ. The “i’m Making a Difference” campaign encourages students to sign up and use Windows Live Messenger, which will then donate a share of ad revenues generated by the instant messaging client to one of nine causes.
Ambassadors were given a budget and asked to create a marketing plan that would target individuals or groups. Some chose to partner with campus chapters of the organizations that would benefit from the program. Ambassadors also organized campus and local radio promotions using Windows Live Messenger, and some gave class presentations.
The “i’m Making a Difference” campaign is about 80 percent online.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
