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Watchfire, a manufacturer of on-premise LED signs and digital billboards, has contracted with Henneman Engineering, Inc. and Vermilion Development Corporation to finalize plans for a new, expanded headquarters and manufacturing facility.
The agreement, which will allow for Watchfire to build a 150,000 sq.ft. facility, spotlights the overall growth of the digital billboard market.
Watchfire’s newest division, Watchfire Digital Outdoor, has sold nearly 20 billboards since March 2007.
“We have seen strong acceptance of our new digital billboard products and we anticipate this part of our business will continue to grow as advertisers and outdoor companies realize the many benefits digital billboards offer,” said David Wood, president of Watchfire.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
