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Calhoun Nielsen’s primary growth in the future will come from its new interactive measurement services, primarily NetRatings and Buzz Metrics, chief executive David Calhoun implied during a quarterly conference call with analysts yesterday (Wednesday).
Other growth is likely to come from integration of its research products and from new products being offered from NielsenConnect, MediaPost writes.
Calhoun suggested that Nielsen’s trade publications would continue to lag the company’s overall market growth. Overall revenues for Nielsen rose 5 percent to $1.072 billion during Q107, led mainly by media research sales (up 7 percent). Consumer research rose 5 percent, while business media declined 5 percent.
Calhoun also suggested that he would be willing to sell the business publishing group if the right offer was extended. “I’m not out trying to sell anything, but if somebody leaped and leaped big, I’d be open to something.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
