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While qualified leads on automotive dealer and seller websites have increased dramatically since 2005, conversion rates have dropped, according to data from the National Automotive Dealers Association.
According to the data, dealerships received 319.9 unsolicited prospects per month in 2006, compared with just 227.9 per month in 2005, writes eMarketer. Of those, 52.9 were qualified leads in 2006, compared with 29.5 in 2005. However, conversion rates dropped, from 26.4 percent in 2005 to 19.2 percent in 2006.
Conversion rates from customers who arrived through third-party sites were better, at 29.6 percent in 2006.
Local online advertising by automakers, dealers and individual sellers will grow to $4.2 billion in 2011, from $2.3 billion in 2006, according to recent data from Borrell Associates.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
