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Yesterday eBay announced its acquisition of StumbleUpon, a young company that enables people to serendipitously “discover” websites of interest to them.
The $75 million acquisition earns eBay exposure to a community of 2.3 million users, drawn mainly to the site-stumbling service by word-of-mouth, writes MarketingVox.
StumbleUpon has grown 150 percent year over year since its inception in 2001, providing about five million new site recommendations, based on individual preferences and community feedback, per day. It also allows its user base to rate content, thereby improving suggestions over time.
Senior Director Michael Buhr of eBay was selected to become StumbleUpon’s general manager. The site’s management team is not otherwise expected to change.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
