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The USPS has begun cautioning catalogers who may be considering moving to a “slim jim” or letter-size booklet format that the mailing standards for these pieces are likely to change.
The USPS believes that it needs more precise mailing standards so that, if more catalogers switch to the lower-priced format, the agency can be certain that printers aren’t creating slim jims that would jam the USPS’s delivery bar code sorters, writes DM News.
In light of that, the agency has begun testing sample slim jims from printers in order to gain a better understanding of the standards that need to be developed. Barry Walsh, operations specialist at the USPS, says that it is difficult to tell which factors are causing problems - tab positioning, tab strength or thickness, for example.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
