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Bancrofts Agree to Chat with Murdoch about Future of Dow Jones

Murdoch

The Bancroft family has said that it is willing to meet with Rupert Murdoch’s News Corporation, weeks after rejecting Murdoch’s $5 billion takeover offer for Dow Jones. The family also announced yesterday that it would consider selling the company to other bidders.

“After a detailed review of the business of Dow Jones and the evolving competitive environment in which it operates, the family has reached consensus that the mission of Dow Jones may be better accomplished in combination or collaboration with another organization, which may include News Corporation,” according to a statement from the family (via The New York Times).

Now that Dow Jones has shown itself amenable to possible sale, other bidders could emerge, such as Bloomberg L.P., GE, or the head of the American International Group, Maurice R. Greenberg. Other options could emerge, as well, such as selling parts of the company or looking for an investor.

Murdoch wants to expand the Journal’s reach overseas and online. He also wants to tap its resources for a new business-oriented cable news channel he plans to launch.

Murdoch wrote a letter that sought to allay any fears that his ownership would compromise the integrity of the Wall Street Journal. He said that one of a series of steps he would take to ensure its integrity would be setting up an independent oversight board, reports the San Jose Mercury News.

In a statement late yesterday (Thursday), union leader Steven Yount said, “We don’t believe the promises Mr. Murdoch has made can be trusted. Dow Jones must remain an independent company if it is to prosper both as business and a journalistic enterprise.” The union will do everything in its power to ensure Dow Jones remains independent, he said.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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