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The sale of Dennis Publishing - with its trio of magazines, Maxim, Blender and Stuff - is nearing completion and insiders believe that Quadrangle is the winner.
If Quadrangle does win the bid, it will return Wenner Media’s No. 2, Kent Brownridge, to the industry and put him in direct competition with his old boss, Jann Wenner, writes AdAge.
While the lad magazine craze has encountered a crimp, it hasn’t cooled completely, and Maxim will be a big coup for Quadrangle. Stuff, which was positioned as competition to the now defunct FHM, perhaps has the most room for change and growth.
Radar reports that a deal could be announced as early as tomorrow.
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