Hailing the deal as a combination of two businesses based on the distribution of information, Google has agreed to buy RSS distribution company FeedBurner for an undisclosed sum.
The African-themed July issue of Vanity Fair is being guest edited by music superstar Bono, and it is carrying more than twice the number of advertising pages as the July 2006 issue.
The meeting between Dow Jones’s Bancroft family and Rupert Murdoch - during which they will discuss Murdoch’s $5 billion offer for the company - occurs today.
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The FCC hasn’t started reviewing the potential deal between XM and Sirius, because the agency is still debating the substance of the rules that may or may not ban a merger, FCC chairman Kevin Martin told reporters Friday (via Bloomberg and AZ Central).
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Public Radio International’s popular show RadioWest is being made available via XM Satellite Radio.
The hour-long show, produced by KUER-FM in Salt Lake City, is hosted by Doug Fabrizio, and has included guests such as E. L. Doctorow, the Dali Lama and Desmond Tutu. “RadioWest” will air on XM Public Radio (XM 133) weekdays at 1 p.m. ET, XM has announced.
Ben Silverman, NBC Entertainment and NBC Universal Television Studio’s new co-chair, has done so many reality shows with product integrations that many media agency executives see him as possibly the most advertiser-friendly executive to become head of programming at a broadcast network.
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Some 65% of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.
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Direct marketing campaigns are more and more incorporating brand marketing tactics and vice versa, according to a new survey by the Direct Marketing Association.
While the broadcast networks have said they will make upfront deals based on average commercial minutes and live-plus-three-day data, at least one cable network has said the commercial ratings data is too new and needs time before it becomes the standard.
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Many of the U.K.’s largest traditional media sites attracted more visitors from overseas than from within the U.K. in April 2007, according to comScore, writes MarketingCharts.
Baskin-Robbins began a 31-city tour on Friday in Los Angeles to promote a big store and product expansion. The tour links to Sony’s new Surf’s Up film.
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Viva paper towels is launching its first major ad effort in nearly a decade. The campaign will see a full-page, custom-printed sheet of Viva brand paper towels inserted into the June issues of Every Day with Rachel Ray and Reader’s Digest magazines.
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In order to portray itself as different from its competitors, Yahoo is playing up its openness in order to gain user share, reports AdAge (via MarketingVOX).
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