»
Some 65% of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.
The most popular site used for professional networking was LinkedIn, followed by Yahoo 360 and MySpace, according to the study.
About half (52%) of respondents whose organizations are using social networking sites do so to keep internal staff and remote employees connected, while 47% of total respondents use the networks to connect with potential clients and to showcase their skills.
A total of 35% say they use networks to assist them in finding a job.
“Companies and employees have often gravitated to trade associations and shows for one primary benefit: community,” said Jay Jamrog, i4cp’s SVP of Research. “Social networks have opened a new dynamic in bringing that community online, and the ability to share what’s working and what isn’t in real time is invaluable to many employees today.”
“We expect to see this continue in earnest among corporations, and we particularly expect to see the small- to medium-size business market gravitate here so that they can augment traditionally thin staffs with expertise from larger organizations.”
MarketingCharts offers up some more data from the study.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
