Rupert Murdoch has said that his meeting yesterday (Monday) with Dow Jones’s controlling family, the Bancrofts, to discuss News Corp.’s $5 billion bid for the company was “constructive” and lasted several hours, writes MarketWatch.
email this
permanent link
U.S. local online advertising is forecast to reach $7.5 billion - 31.6 percent over 2006 levels, according to “What Local Media Web Sites Earn: 2007 Survey,” the fifth annual benchmarking report from Borrell Associates, MarketingCharts reports.
email this
permanent link
Salesforce.com will be a distribution channel for Google’s AdWords in 43 countries, the companies said in a statement released today. The deal makes Salesforce.com the first on-demand reseller of the Google AdWords platform.
email this
permanent link
It's show biz, folks Ben Silverman, the new co-chair of NBC Entertainment, has hired a top executive from his production firm, Reveille, to act as his lieutenant in charge of developing scripted programming for the TV network, writes the Los Angeles Times.
email this
permanent link
BrandIntel has announced (pdf) the launch of BrandIntel Advance, a 2007-2008 television landscape report that the company says will analyze online consumer discussion of network television programming.
email this
permanent link
Rozerem ad The most-often-recalled prescription drug ad aired during the last television season was for sleep aid Lunesta, according to data released by IAG Research.
Miller GSN is launching a game show that pits winners of other game shows such as Jeopardy and Who Wants to Be a Millionaire against each other - and it has signed Dennis Miller as host.
Online media wants YOU For the first time since 2001, employment in online media topped 40,000, reports Ad Age (via MarketingVOX), which analyzed data from the Bureau of Labor Statistics.
email this
permanent link
Hearst-Argyle Television has signed a distribution deal to put local TV content on YouTube.
email this
permanent link
A new overnight talk radio show will arrive June 25 that will be syndicated by Talk Radio Network-FM.
Among all U.S. households, including those without DVRs, 90% of all broadcast primetime viewing among television viewers age 18-49 occurs live, meaning that 10% is seen via DVR playback, according to the Nielsen Company (via MarketingCharts), which last week began offering its first standardized TV ratings of commercials.
email this
permanent link
Clear Channel Outdoor is partnering with the San Antonio International Airport, the Henry B. Gonzalez Convention Center and the Alamodome to create what the company is calling the new “Community Showcase” advertising program.
When Citadel Broadcasting takes over 22 ABC Radio stations next week, John Hare, president of ABC Radio, has decided he will not make the transition.
AdPack USA, the company that offers advertisers the opportunity to distribute advertising messages and coupons via packs of tissues, has signed a partnership with qtags to offer two interactive campaign options in the hopes of giving advertisers additional ways of measuring a campaign’s effectiveness.
