»
AdPack USA, the company that offers advertisers the opportunity to distribute advertising messages and coupons via packs of tissues, has signed a partnership with qtags to offer two interactive campaign options in the hopes of giving advertisers additional ways of measuring a campaign’s effectiveness.
The partnership with qtags allows advertisers to feature a call to action on the tissue packs that instructs consumers to text a “qtag number” on their mobile phone, or to go to a web page to receive free or discounted products or services.
“By partnering with qtags and creating specific web pages for coupon inserts, we can easily help our clients more quickly gauge how well their campaigns are performing,” said Steve Jacobs, president, AdPack USA.
He says the new options are a blend of proven and effective traditional marketing tactics coupled with the “instant gratification and feedback offered by interactive marketing.”
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
