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Rozerem ad The most-often-recalled prescription drug ad aired during the last television season was for sleep aid Lunesta, according to data released by IAG Research.
The luna moth ads were identified as the most memorable commercial campaign among adults for an ad launched during the 2006/07 television season, as well as the most recognized prescription drug brand advertised on prime time broadcast television, taking the No. 1 and No. 2 slots, writes Broadcasting & Cable.
The third most memorable new ad was for Zyrtec. Rozerem, another sleep aid, took fourth place, while cholesterol reducers Crestor and Vytorin shared the fifth-place slot.
The Lunesta ads are recalled over 50 percent more than the average new prescription ad launched so far this TV season.
“The fact that Lunesta keeps topping the charts is a true testament to strong campaign development that continues to deliver seamless creative extensions that effectively break through the clutter and reinforce the brand identity synonymous with the presence of the luna moth,” said Fariba Zamaniyan, senior vp of IAG Research’s Pharmaceutical Practice.
Rozerem was a newcomer this season. Rozerem has received an abundant amount of criticism for its unconventional campaign featuring Abraham Lincoln and a talking beaver, but was still able to claim the No. 4 spot, according to IAG.
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