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Salesforce.com will be a distribution channel for Google’s AdWords in 43 countries, the companies said in a statement released today. The deal makes Salesforce.com the first on-demand reseller of the Google AdWords platform.
“Bringing together the power of Google, the consumer web leader, and salesforce.com, the business web leader, Salesforce for Google AdWords is the first in a new class of business application mash-ups that delivers a complete end-to-end business process: The new product enables companies of all sizes to manage online campaigns seamlessly from keyword selection to deal close,” according to the Salesforce.com website.
Under the terms of the deal, Salesforce.com will help small businesses use Google AdWords more effectively and more efficiently via a new service, which will be available to more than 30,000 small business customers.
This marks the second time Google has struck a deal to get AdWords in front of a wide group of mid-sized businesses, writes ClickZ, which points to the deal Google inked last fall with Intuit to enable its QuickBooks 2007 software with one-click access to the search marketing system.
News of the deal between Salesforce.com and Google was first reported last month by the Wall Street Journal. At the time, many in the industry speculated that the two companies had combined forces to defeat Microsoft, but the details of the deal point to a partnership of a much smaller scale, iMedia Connection writes.
However, MarketWatch speculates that the AdWords agreement may be but the first instance of collaboration between the two companies. In a recent interview, Salesforce.com chief executive Marc Benioff has said that he has received a variety of suggestions from Google on other ways to work together, since news of their partnership first leaked in May.
A demo of how Salesforce for Google AdWords works can be viewed here.
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