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Bid4Spots.com and eBay have formed an alliance that will allow advertisers and agencies to bid for radio advertising time on most U.S. radio stations.
The alliance, which will offer inventory on most of the top-ranked stations, including those owned by Clear Channel, poses a significant challenge to Google Audio, MediaPost writes.
The radio auction could help give the eBay Media Marketplace, which was launched last year with significant advertiser backing but which has failed to attract much participation from television networks, much-needed traction, according to the article. The two marketplaces are quite different, however, in the fact that the radio alliance is a media auctioning site, while the eBay Media Marketplace is not based on an auction at all, but has simply been set up as a way to facilitate the buying of TV time.
Women’s oriented network Oxygen was the first cable network to endorse the marketplace by making its inventory available on it, despite the fact that the Cabletelevision Advertising Bureau, of which Oxygen is a member, opposes the exchange.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
