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Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 - and an increase of 205 percent since 1996 - according to the 2006 edition of the Gay Press Report, reports MarketingCharts.
In the past 10 years, ad spend in the gay and lesbian press has grown at almost three times the rate of consumer magazines’, according to the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.
Among Fortune 500 brands, more than 183 were active in the GLBT (gay, lesbian, bisexual, transgender) consumer market in 2006, up from only 19 in 1994.
Among other findings in the 2006 Gay Press Report:
MarketingCharts offers up other findings here.
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The study looked at 1,200 hours of radio output,…
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While the mobile phone market is poised for…
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