As it builds still more content providers for its internet television platform, Joost is also giving thought to how it plans to deliver targeted and relevant ads to its viewers, reports The New York Times (via MarketingVOX).
XM will offer comprehensive live coverage of the 2007 U.S. Open golf tournament.
Last night’s final game in the National Hockey League finals was down in both households and adults 18-49, according to Nielsen overnights.
Nielsen has compiled data on who in the US is watching video on their cellphones, according to NewTeeVee (via MarketingVOX). The study unearthed a wealth of middle-aged men with high incomes.
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Nielsen has rolled out a new service to track how people use their cellphones for services besides making phone calls, reports AdWeek (via MarketingVOX).
Women’s Wear Daily began today to run ads on its front page. Today’s ad is a slim banner across the bottom of the cover, promoting a bracelet by Cartier, writes The New York Times.
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Sirius plans to honor Black Music Month with exclusive programming on three of its channels throughout the month of June, the satellite radio company announced.
A file of more than 150,000 subscribers to Martha Stewart’s Blueprint magazine is being made available by Martha Stewart Living Omnimedia, Direct Magazine writes.
Google was the top U.S. streaming video property in March, with 57.4 million unique people streaming (”streamers”) and 1.2 billion video streams initiated, according to the comScore Video Metrix rankings, reports MarketingCharts.
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Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007 - a 26 percent increase over the $3.8 billion in 1Q06, and a 2 percent increase over the $4.8 billion in 4Q06 - the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced, MarketingCharts reports.
Readers-per-copy figures for niche enthusiast magazines vs. those of mass-market titles vary greatly, according to top-line readership data for spring 2007 released by Mediamark Research Inc. (MRI), writes Folio Magazine (via MarketingCharts).
Termed a new brand of consumer and accounting for 19.6 million of the highly coveted 12- to 34-year-old demographic, the “urban hustler” is responsible for nearly one-third of spending across critical influencer categories, according to a new study by Alloy Access, MarketingCharts reports.
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In a letter to the fans of Jericho on the show’s message board, CBS president Nina Tassler announced that published reports of Jericho’s possible return next season were, in fact, true.
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