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Last night’s final game in the National Hockey League finals was down in both households and adults 18-49, according to Nielsen overnights.
The game, which saw the Anaheim Ducks capture their first Stanley Cup trophy by defeating the Ottawa Senators, looks to be the least-viewed NHL finals since they were moved from broadcast to cable in 1995, writes Media Life.
Coverage of games 1 and 2 were down last week more than 20 percent compared with 2006, while Saturday’s game 3 on NBC drew the lowest viewership for any finals game since last year, when the network began carrying hockey.
The NBA, the Indianapolis 500 and other sporting events have seen similar declines this year.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
