»

Tassler to ‘Jericho’ Fans: You Win (Please Stop Sending Nuts)

In a letter to the fans of Jericho on the show’s message board, CBS president Nina Tassler announced that published reports of Jericho’s possible return next season were, in fact, true.

“Wow!” she wrote. “Over the past few weeks you have put forth an impressive and probably unprecedented display of passion in support of a prime time television series. You got our attention; your emails and collective voice have been heard.

“As a result, CBS has ordered seven episodes of Jericho for mid-season next year. In success, there is the potential for more. But, for there to be more Jericho, we will need more viewers.”

She adds that the network will count on fans to rally around the show, to recruit new viewers “with the same grass-roots energy, intensity and volume you have displayed in recent weeks.”

Fans disappointed about the show’s cancellation had inundated CBS with letters and 18,000 kg of nuts, in a campaign to bring the show back, writes the BBC. Why nuts? The idea was formed in response to one character’s response to a demand: “Nuts,” he said.

CBS has not named a specific date for Jericho’s return. In the interim, several initiatives are in the works to help introduce the show to new audiences including re-broadcasting Jericho on CBS this summer, streaming episodes and clips from these episodes across the CBS Audience Network (online), and releasing the first season DVD on September 25.

Tassler thanked fans for expressing their support in such a “creative, sustained and very thoughtful and respectful” manner.

“P.S.,” she added. “Please stop sending us nuts.”

Radio read more like this »

Carat: Post-Merger, Satellite Radio Could Solve Measurement Problem

Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.

If…

Print read more like this »

Targeted ‘New York Times’ Articles Fed to LinkedIn Users

The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).

LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…

Television read more like this »

CBS Study: Online Viewers More Likely to Catch Shows on TV

Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.

Magid polled 50,000 viewers who have watched full eps of CBS…

Interactive read more like this »

P&G Offers Money-Back Guarantee with Swiffer

Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.

The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…

MARKETING JOBS