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Google was the top U.S. streaming video property in March, with 57.4 million unique people streaming (”streamers”) and 1.2 billion video streams initiated, according to the comScore Video Metrix rankings, reports MarketingCharts. YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property, with 53.5 million unique streamers and 1.1 billion streams initiated.
Americans viewed more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams).
Yahoo Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).
More than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo Sites with 34.5 million.
MarketingCharts has more data here.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
