While pay-per-call has been slow to take off online, research firm The Kelsey Group predicts that the market for pay per call advertising will more than double each year for the next five years with revenues reaching $3.7 billion by 2010.
Miller Lite and the NBA want you to show off your best basketball moves in a promotion that will send 30 people to basketball camp, reports PROMO Magazine (via MarketingVOX).
email this
permanent link
Some 88 percent of online advertisers and agencies say they plan to use online ad networks in 2007, and 66 percent say they plan to increase their use of ad networks in 2007, according to online ad network Collective Media’s 2007 Ad Network Study, writes MarketingCharts.
Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business magazines.
email this
permanent link
An international edition of The New York Times’ T magazine will launch in December, to be delivered inside subscription, newsstand and hotel copies of the International Herald Tribune throughout Europe and the Middle East.
email this
permanent link
Internet listening to AM/FM radio stations grew substantially in the last reporting period from Arbitron, going from 4,684 quarter hours in the spring of 2006 to 20,331 quarter hours in the fall of 2006.
Two weeks ago, CBS Evening News with Katie Couric sank to its lowest point in terms of audience totals in 20 years, with 5.5 million total viewers, but the network - and the show’s new executive producer - is standing behind its star.
The Sopranos website crashed last night following the final episode of the series, and Deadline Hollywood Daily claims the crash was due to disappointed fans trying to register their outrage.
People who watch television on IdeaCast, programming and advertising provided to fitness centers and health clubs, tend to recall ads, according to an Arbitron study of the programming.
email this
permanent link
The Gannett Company may be the next, most tempting takeover target in the newspaper industry, believe people who follow the industry. However, the company is so big that despite temptation, analysts don’t believe a takeover is really likely, writes The New York Times.
email this
permanent link
Nissan adNBC’s advertising and creative executives have typically been siloed, and program development meetings happen without much of a voice from sales.
email this
permanent link
Integrated direct marketing programs are an important part of promoting a brand, pharmaceutical managers believe. Tele-detailing (with offers for samples and/or literature, etc.) and teleconferencing (promotional or consultant advisory boards) are the most effective marketing tactics to drive a positive return on investment, aside from face-to-face communication.
email this
permanent link
Young Le Bron James drewTalented high school athletes can do more than draw college scouts to the courts. Marketers for major brands are also beginning to hustle in their direction.
email this
permanent link
