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While pay-per-call has been slow to take off online, research firm The Kelsey Group predicts that the market for pay per call advertising will more than double each year for the next five years with revenues reaching $3.7 billion by 2010.
With that in mind, Clear Channel is experimenting with the concept on its billboards and bus shelters. Via a partnership with thinkingVOICE Networks, 50 Clear Channel billboards and bus shelter signs offer advertisers the opportunity to generate pay per call leads. ThinkingVOICE partners with online and offline media companies such as Clear Channel Outdoor, to provide a platform for the syndication of pay per call ads across multi media channels, according to the company.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
