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Miller Lite and the NBA want you to show off your best basketball moves in a promotion that will send 30 people to basketball camp, reports PROMO Magazine (via MarketingVOX).
The promotion asks people to submit videos of themselves either showing their best stuff or explaining why they want to play professionally. Entries can be uploaded to NBA.com/GoPro now through July 9th. 30 players will be chosen, collectively called the Miller Lite 30-Pack. 29 will be picked to attend NBA Development League Pre-Draft Camp with the thirtieth chosen via online vote.
Ads for the promotion will run on MySpace and YouTube and NBA TV will air a special telling the stories of the entrants in September.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
