Blockbuster Gains on Netflix, Undercuts Pricing
In the hopes of competing more successfully against rival Netflix, Blockbuster is offering lower-priced plans to people who rent films online.
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In the hopes of competing more successfully against rival Netflix, Blockbuster is offering lower-priced plans to people who rent films online.
Rolling Stone has joined the ranks of magazines marketing themselves as environmentally friendly by announcing that it will be printed on what’s called “carbon neutral paper.”
The flagship 24-hour cable news channel CNN continues to lose ratings even as its companion website grows steadily, reports AdAge (via MarketingVox).
A number of new lists have hit the market, including lists of software buyers, business executives, food and wine lovers and internet shoppers.
Casual Male XL has launched a catalog of non-apparel products for extra-large men and women - both tall and wide - titled LivingXL.
The Tony Awards on Sunday night lost 19 percent of last year’s audience, averaging a 4.2 household rating from 8 to 11 p.m., according to Nielsen overnights. If the numbers don’t improve, when final ratings are released, the night may end by having pulled the worst household rating in Tony Awards history.
Media agencies are expecting they may be asked to pay as much as 7 percent or more in increased prices from the networks during the upfront buying season.
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The major search engines deliver results that are dramatically different from one another’s, according to a study that evaluated search results from the four leading search engines, writes MarketingCharts.
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So much for marketers’ presuppositions: The much pooh-poohed 30-second pre-roll online video ad - when coupled with a display ad - is the best way to drive awareness in an online campaign, according to a study by the Online Publisher’s Association (OPA) and Online Testing eXchange (OTX), reports MarketingCharts.
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Snail mail beats out email in terms of response rates for certain kinds of communications, including confidential business information, according to a new survey by International Communications Research and reported by Pitney Bowes.
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Arbitron has had to delay the release of portable people meter data for Houston for the week of May 17 to 23. It didn’t elaborate on why the delay, beyond saying that it had noticed some unusual listening patterns that warranted further review.
