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The flagship 24-hour cable news channel CNN continues to lose ratings even as its companion website grows steadily, reports AdAge (via MarketingVox).
Traffic to CNN.com has surged 25 percent this past April compared to one year ago, bringing in 26 million unique users. In addition to that there are now 90 million subscribers to CNN Mobile. The TV station, though, just rebounded to 431,000 viewers per month, up from a low of 383,000 last year.
Those ratings figures are paralleled by ad income. While revenue has grown for CNN.com to $71.4 million since 2003, TV revenue has dropped 11 percent to $378.5 million in the same period.
CNN president Jim Walton stated he simply wants people to turn to CNN, regardless of which platform they choose.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
