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Rolling Stone has joined the ranks of magazines marketing themselves as environmentally friendly by announcing that it will be printed on what’s called “carbon neutral paper.”
The paper, from Catalyst Paper, is made through a process that Rolling Stone claims adds no carbon dioxide to the atmosphere. Catalyst offsets the small amount of carbon that is released, The New York Times reports (via Environmental Leader).
But rather than being lauded for the move, the magazine is facing criticism for not using recycled paper. “Are the steps that Rolling Stone is taking good and important ones?” Frank Locantore, director of the Magazine Paper Project at Co-op America asked. “Yes. But what I’m afraid they are doing in the process is diverting attention away from the need to use recycled paper.”
“We think recycled paper is great. But we’re publishing some of the world’s greatest photographers and artists,” and the print quality on recycled paper does not do them justice, said Eric Bates, deputy managing editor of Rolling Stone.
Mansueto Ventures, which publishes Inc. and Fast Company, announced last week that it had switched both its publications to 100 percent recycled paper.
Rolling Stone is devoting its June 28 issue to global warming,
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
