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Editors Play Musical Chairs at WSJ

The Wall Street Journal is expected to announce major changes to the paper’s top editorial ranks. Deputy managing editor Daniel Hertzberg, the paper’s second-ranking editor, will take off for Europe where he will edit the Wall Street Journal Europe and perhaps take on more responsibilities, writes BusinessWeek.

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China Expects 4 Billion People to Watch ‘08 Olympics

Beijing expects that some four billion people will watch the 2008 Olympics on television - one billion more than the number that watched the Athens Games in 2004, according to the Beijing Olympics Dissemination Corporation (via Reuters).

CMP Slashes Jobs, Shutters Some Pubs, Merges Others

Going, going... gone

CMP Technology has announced a major restructuring that will affect the whole company, including many of its business titles.

MonsterVision Moves to Monorails in Vegas

Advertisers wishing to reach locals and tourists in Las Vegas can now advertise via MonsterVision on the Las Vegas monorail system.

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Big Apple Gets Barbecued, Southern Style, by Snapple

Snapple hosted its fifth annual Big Apple Barbecue Block Party in Manhattan over the weekend. New Yorkers got to taste “real” barbecue from as far away as Texas and South Carolina, and to wash it all down with a variety of Snapple drink flavors.

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MINI Goes Digital with HD Radio

Satellite radio is facing steeper competition as more new automobiles are being offered with HD Radio as an option. MINI USA, for example, is now offering a factory-installed HD Radio receiver as an option in the all-new 2007 MINI Cooper and Cooper S hardtops, produced from June 2007.

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Social Media Most Trusted Source for IT Purchase Decisions

IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural IT Social Media Index, which measures social media consumption trends among IT decision-makers and influencers, reports MarketingCharts.

Hispanics Rely More on Radio, Digital Divide Narrows

Hispanics are more likely than the U.S. market at large to say radio is “most essential” - 24 percent vs. 17 percent - according to recent research from Edison Media Research and Arbitron, which studied attitudes and trends in radio and other media among Hispanics, reports MarketingCharts.

Higher Conversion Rates When Ads Viewed across Multiple Sites

Advertising overlap on multiple sites has a significant impact on consumer conversions, according to “How Overlap Impacts Reach, Frequency and Conversions,” a study by aQuantive’s Atlas Institute, writes MarketingCharts.

Advertising Advantage Expands, Adds 81 Digital/Tri-Vision Billboards

Advertising Advantage, a billboard company in western New York, plans to install 81 new billboards over the next 12 months and to expand its service area north toward Buffalo and to add Erie, Pennsylvania, to its markets.

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Trade Shows Outpace B-to-B Ad Revenue Growth

Trade show revenue rose in the first quarter of 2007 compared to Q1 06, while b-to-b ad pages and revenue fell, according to American Business Media.

Survey: Rock Radio Listeners Can’t Live without TV

A new survey of rock listeners by rock radio consultancy Jacobs Media asked, “Which media could you not live without?” and found that 13 percent would not fare well without their radio.

‘John’ Disappoints Following ‘Sopranos’ Vexing Finale

While the final season of the Sopranos ended with a bang - snaring its highest number of viewers for a season finale - its lead-out retained a paltry number of those viewers.

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