Web Not Big on DTC Brand Plans
The growth of direct-to-consumer ad spending by the pharmaceutical industry has not been spread around evenly, reports MediaPost (via MarketingVOX).
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The growth of direct-to-consumer ad spending by the pharmaceutical industry has not been spread around evenly, reports MediaPost (via MarketingVOX).
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Bye-bye, birdie Kellogg websites geared toward children under the age of 12 - those dedicated to cereal brands and iconic figures such as Tony the Tiger - will shut down after 15 minutes of viewing.
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NBC will produce a series of three-minute webisodes for Netflix. Titled “I Love This Movie!,” the broadband show will highlight a different classic film in each webisode and will be broadcasted on the Netflix member website.
A new show celebrating America’s ‘unsung heroes’ - moms - will receive a full national roll-out in syndication in the fall of 2008.
The Wall Street Journal will raise its newsstand price from $1 to $1.50 on weekdays. Subscribers will not be affected.
Photo-related web widgets dominate the list of Top 10 widgets worldwide, led by Slide - its widgets accounting for 117 million unique viewers in April - according to comScore, which also announced the launch of its Widget Metrix service, reports MarketingCharts.
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Though the pre-upfront buzz was that most networks and agencies had agreed to use a combination of commercial ratings and live-plus-three-day viewing as the currency for the upfronts, at least one agency is saying it will use neither.
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The first major upfront deal has been inked: Group M and NBC Universal have finalized a deal worth nearly $1 billion, according to media agency executives.
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Grocery chains such as Ralphs (owned by Kroger), Publix and Price Chopper have tested offering branded shopping bag handles to customers.
General Motors is increasingly embracing patriotism and the fact that the company sells American-made cars as a selling feature, writes The New York Times.
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