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Though the pre-upfront buzz was that most networks and agencies had agreed to use a combination of commercial ratings and live-plus-three-day viewing as the currency for the upfronts, at least one agency is saying it will use neither.
Aaron Cohen, executive vp-director of broadcast at Horizon Media - the largest independent media agency and the one that manages the Geico account - has said that the agency will deal with live-only ratings for one more year, writes MediaPost. Cohen says that virtually all the networks he has spoken with, including broadcast, cable and syndication, have agreed to move forward on a live-only basis.
Cohen says the commercial ratings data is either too unreliable or too new to be used, that some data released so far has been flawed, and that there is not enough historical data to derive share estimates for new network shows.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
