Companies in the industrial sector are spending more on marketing and allocating a greater portion of their budgets to online marketing, according to the 2007 Industrial Marketing Trends Survey from GlobalSpec, which surveyed marketing and sales executives and managers in the sector, MarketingCharts reports.
There is still a place for newspapers in the new information age, but it’s not as expansive as it used to be, with less than 4 of 10 adults - 39 percent - in the U.S. saying they regularly read daily newspapers, according to a recent Harris Poll, writes MarketingCharts.
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A class action suit against direct marketing services firm SendTec, which claimed that the company failed to disclose that individuals selling SendTec securities were not registered brokers/dealers, has been dismissed.
National, retail and classified advertising all declined at The New York Times Co. in May, writes the AP (via Yahoo).
Two months after the firing of Don Imus - and after fielding a parade of possible replacements - it appears that CBS Radio and WFAN are taking their time finding somebody to take the morning talk show host’s place.
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NBC U’s chief Jeff Zucker has said that he believes the network will take in $4 billion during the upfront, writes the New York Post.
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It’s nearly official: ex-Wenner No. 2 Kent Brownridge and private equity firm Quadrangle Group have purchased Maxim, Stuff and Blender from Dennis Publishing founder Felix Dennis. An announcement is expected today.
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With the addition of the Big 12 Conference, XM is now the official satellite radio network for the six BCS conferences in college sports.
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Total U.S. advertising spending is expected to increase 1.7 percent in 2007, reaching $152.3 billion, according to the full-year forecast released by TNS Media Intelligence, MarketingCharts reports. The numbers are a downward revision from the company’s January forecast of 2.6 percent growth.
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