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The Wall Street Journal is envisioning a glossy magazine for distribution within its Weekend Edition on Saturdays in order to offer more lifestyle editorial and bring in advertisers eager to advertise on glossy pages.
For some marketers, quality of paper and presentation is everything, so a glossy magazine makes a lot of sense, Andrew Swinand, president-chief client officer at Starcom, is quoted as saying in AdAge. The Journal’s development process has not yet gone as far as presenting the idea to the ad sales team or to the CEO at parent Dow Jones.
USA Today is also planning a glossy, with an October launch date. The magazine will focus on active lifestyles, with articles on jogging, hiking and kayaking.
The New York Times has steadily increased its in-paper magazine offerings. They now include not only the Sunday magazine, but also T: The New York Times Style Magazine, the quarterly sports title Play and the real estate magazine Key.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
