Cadillac Signs with Sundance as ‘Live from Abbey Road’ Sponsor
Cadillac has signed on as the presenting sponsor for Sundance Channel’s upcoming original series, “Live From Abbey Road.”
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Cadillac has signed on as the presenting sponsor for Sundance Channel’s upcoming original series, “Live From Abbey Road.”
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Two new lists have been made available this week. More than 80,000 subscribers to investment and stock newsletter Eric Dany’s Stock Prospector are available from Macromark Inc., writes Direct Magazine. Subscribers have better than $100,000 household income and more than $500,000 net worth.
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Richard Thalheimer, the ousted chairman/CEO of The Sharper Image Corp., has launched an ecommerce site selling the same type of high-tech gifts and gadgets typically found in The Sharper Image catalogs and website.
Vin Gupta, president and chairman of infoUSA, the leading provider of proprietary business and consumer databases and sales leads, today announced that list brokerage and management companies Millard Group and Mokrynskidirect will be combined.
Nielsen is considering making internet usage tracking mandatory in all its existing TV sample households, reports MediaPost (via MarketingVOX).
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Seventy-two members of the House of Representatives have signed a letter opposing the merger of XM and Sirius Satellite Radio.
Some 62 percent of women with children 0-18 years old now regularly access the internet across Europe - a growth of 9 percent since 2005, according to research from the European Interactive Advertising Association, writes MarketingCharts (via NetImperative).
Nearly two-thirds (64 percent) of American mobile phone users are aware of the iPhone, as are 56 percent of British users, according to the M:Metrics “April Benchmark Survey,” which researched, inter alia, consumer awareness of and intention to purchase an iPhone, reports MarketingCharts.
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Advertising revenue for the Journal Register Co. dropped 11.5 percent to $29 million in May, compared to the same period last year.
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Britney Spears’ lawyers have demanded that Clear Channel remove three billboards using Britney Spears to tout WFLZ’s MJ Morning Show. The billboards show the pop star’s shaved skull next to WFLZ morning show host Todd Schnitt’s mug, along with unflattering headlines: “Total Nut Jobs,” “Shock Therapy,” and “Certifiable,” writes Adrants.
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Supermarket mogul Ron Burkle continues to work with Dow Jones’ union and may go public with a bid as early as this week.
Rosie O’Donnell will be meeting with FremantleMedia this week, possibly to discuss replacing host Bob Barker on The Price Is Right.
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Many major brands and ad agencies have a desire to reach video game players within their games, but want good measurement in order to justify the expense. With that in mind, IGA has partnered with Nielsen Entertainment to conduct a study of the effectiveness of advertising in video games.
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Oxygen, the only network that has stepped forward to use the eBay Media Marketplace exchange system for selling TV time, is on the verge of making deals, according to Oxygen’s new executive vp of ad sales Mary Jeanne Cavanagh (via MediaPost).
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