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Cadillac has signed on as the presenting sponsor for Sundance Channel’s upcoming original series, “Live From Abbey Road.”
The weekly music series, premiering June 21st at 10:00 p.m., features performances and interviews with diverse musical groups such as The Killers, Red Hot Chili Peppers, Iron Maiden and Corinne Bailey Rae.
In addition to getting “presenting sponsor” credit within the show, Cadillac will be incorporated into all on-air and off-air promotional elements for the series, including a multi-million dollar marketing campaign supporting the program. The campaign will include national broadcast, national and local cable, national print, extensive digital outreach and select out-of-home.
The multiplatform deal also allows for pre-roll ads in front of the national video-on-demand distribution of the series. The ads will feature sixty-second “My Cadillac Story” vignettes, starring musicians Joan Jett and Travis Barker. The vignettes will air beginning in September 2007 in support of the launch of the new 2008 Cadillac CTS.
The “My Cadillac Story” vignettes will air on Sundance Channel and VOD and also be available on a branded website being created for the series.
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