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Some 62 percent of women with children 0-18 years old now regularly access the internet across Europe - a growth of 9 percent since 2005, according to research from the European Interactive Advertising Association, writes MarketingCharts (via NetImperative).
The first “Digital Mums Report,” the latest in the EIAA Mediascope Europe series, reveals that 75 percent of the time digital mums spend online is for personal reasons and that online activities are becoming a valuable, everyday part of their busy lives.
Seven of ten digital mums - 70 percent - who use all media say the internet provides what they want quickly and saves them time, and 46 percent say it internet helps keep them “ahead of the game,” according to the EIAA.
The number of digital mums visiting technology websites has grown almost 50 percent since 2005; they are also using the web as a resource for their family’s health needs (an increase of 27 percent year over year).
The most popular online activity is researching and catching up via the web - 59 percent regularly visit news sites, and 53 percent look for local information online.
Some additional findings from the EIAA report:
MarketingCharts offers up more from the EIAA study.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
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Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
