»
Nielsen is considering making internet usage tracking mandatory in all its existing TV sample households, reports MediaPost (via MarketingVOX).
The consideration arrived amid pushback from some TV households in the Nielsen sample who said they don’t want their online behavior tracked and cite privacy concerns.
For its part, Nielsen acknowledges a higher expectation of privacy with regard to online behavior, as opposed to what kind of TV is watched.
The research firm wants to be able to measure internet usage in these houses for a number of reasons. It is currently in the process of building a total-engagement metric dubbed Anytime/Anywhere. The data would also enable researchers to gauge users’ propensity to leave televisions on in the background while internet surfing.
Nielsen is currently mulling a number of potential approaches that may make such an action more palatable to members of the TV sample group and alleviate privacy concerns.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
