Significant changes to Time magazine in the last year, such as a more dramatic look and a new on-sale date, have not led to key changes in media buyers’ appraisal of the magazine.
Discovery Communications made a deal with Starcom USA using minute-by-minute ratings rather than the combination of commercial ratings and live-plus-three-day ratings that most networks have agreed to use during the upfront.
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Although seven of ten men 18-34 are going online more than ever before, they consider television a better advertising medium, according to Maxim’s annual Man Study, conducted by Hall & Partners to evaluate media usage of U.S. men, reports MediaPost (via MarketingCharts).
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The 2007 Newspaper National Network Integrated Newspaper Footprint Study conducted by Scarborough Research for the Newspaper National Network profiles two segments of newspaper website users - crossover users, who regularly use both media, and web-only users - writes MarketingCharts.
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There’s been a huge growth in popularity of online video usage among Americans in the past year, according to a national online Magid Media Futures survey conducted in the last week of March 2007, reports MarketingCharts.
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The upfront could be wrapped up by Friday, network and agency executives believe. Some networks have already sold most of their spots scheduled to run during prime time.
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Best Buy earnings plummeted 18 percent to $234 million in the first quarter, falling short of expectations, but executives are confident that the company’s core marketing and merchandising strategies are working.
The enormous silhouette of a pole dancer is painted on a field just below the flight path of airplanes landing at Gatwick Airport, and the Tandridge District Council is demanding its removal.
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Some 96 percent of Adults age 25-54 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron’s RADAR 93 Radio Network Audience Report, writes MarketingCharts.
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