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There’s been a huge growth in popularity of online video usage among Americans in the past year, according to a national online Magid Media Futures survey conducted in the last week of March 2007, reports MarketingCharts.
Daily usage of online video increased 56 percent over the last year: In 2006, 9 percent of 12-64-year-old Americans who used the internet reported using online video daily; that proportion has now risen to 14 percent, according to the Magid study.
“Clearly the use of online video demonstrates that the internet has become a mass platform for distributing video content to a wide cross section of Americans,” said Mike Vorhaus, SVP and managing director for Frank N. Magid Associates.
Additional findings from the study:
MarketingCharts provides more info from the study.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
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Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
