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According to a new study from Bridge Ratings on the status of the Howard Stern listener base, nearly two million Stern fans tune in to either the satellite or webcast version of his show on Sirius.
Fans are more loyal to Stern than to any other Sirius offerings, but the potential Stern subscriber pool is shrinking, writes Radio Ink.
Should a merger between XM and Sirius happen, Stern has the potential to bring in 800,000 XM subscribers over two years, says Bridge Ratings president and CEO Dave Van Dyke.
Stern had 12 million listeners during his heyday on terrestrial radio. Of Stern’s most loyal terrestrial fans (approximately 25 percent of his total national terrestrial audience), about 58 percent migrated with him to Sirius, Bridge Ratings estimates.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
