»

Parents Taking Control of Kids’ Media Exposure to Sex and Violence

Parents say they are getting control of their children’s exposure to sex and violence in the media, and they remain concerned about inappropriate content in the media in general, according to a new national survey of parents by the Kaiser Family Foundation, MarketingCharts reports.

Some 65 percent of parents say they “closely” monitor their children’s media use, while just 18 percent say they “should do more.”

Those numbers might explain why since 1998 the proportion of parents who say they are “very” concerned that their own children are exposed to inappropriate content - while still high - has dropped, according to Kaiser:

  • Down from 67 percent to 51 percent for sexual content
  • Down from 62 percent to 46 percent for violence
  • Down from 59 percent to 41 percent for adult language

kff-inappropriate-content-media.jpg

Parents are particularly confident in monitoring their children’s online activities: Nearly three out of four parents (73 percent) say they know “a lot” about what their kids are doing online (among all parents with children 9 or older who use the internet at home):

  • 87 percent of parents whose children engage in these activities say they check their children’s instant messaging (IM) “buddy lists”
  • 82 percent review their children’s profiles on social networking site
  • 76 percent look to see what websites their kids have visited after going online.

kff-internet-kis-parents.gif

Still, parents express significant concerns about children’s exposure to inappropriate media content in general:

  • Two-thirds (65 percent) of parents say they are “very” concerned that children in this country are exposed to too much inappropriate content in the media
  • Similar proportions (66 percent) favor government regulations to limit TV content during early evening hours.

kff-regulation-tv-inappropriate-content.gif

African American and Hispanic parents are more likely than Whites to say they are “very concerned” about their children’s exposure to sex, violence and adult language in the media:

  • 67 percent for African Americans and 57 percent for Hispanics vs. 45 percent for Whites for sexual content
  • 64 percent and 55 percent vs. 39 percent for violence
  • 60 percent and 51 percent vs. 34 percent for coarse language

MarketingCharts provides a bunch more findings from the “Parents, Children & Media: A Kaiser Family Foundation Survey.”

Radio read more like this »

Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

Print read more like this »

‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

Outdoor read more like this »

Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

Television read more like this »

CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

Interactive read more like this »

Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

Direct read more like this »

Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

MARKETING JOBS
advertisement