In the three months ending June 14, marketers shelled out a combined $18 million on green-focused TV ads, according to TNS Media Intelligence, USA Today reports (via Environmental Leader). Those kinds of numbers have made eco-marketing a hot topic of discussion at the Cannes Lions International Advertising Festival, the industry’s biggest global trade and awards show. Here are some green advertising highlights:
The conventional wisdom in the media that Americans are overwhelmingly conservative is fundamentally false, according to “The Progressive Majority: Why a Conservative America is a Myth,” a study of poll data by Media Matters for America and Campaign for America’s Future, writes MarketingCharts.
A review by Silverpop of 150 email marketing campaigns’ landing pages has found that many fail to grab attention quickly and some are confusing and cluttered, despite studies showing that up to 50 percent of visitors to landing pages will abandon the page after a mere 8-second glance, writes MarketingCharts.
The Direct Marketing Association publicly supported the Truth in Caller ID Act, which makes it illegal to transmit misleading or inaccurate caller ID information, before the Senate Committee on Commerce yesterday.
NBC U has sold rerun rights to The Office to TBS for cable, as well as to 10 Fox O&O stations, in an unusual, shared-window deal, writes Variety.
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Webcasters have planned a day of silence for June 26 in order to protest the new royalty rates that the Copyright Royalty Board intends to put into effect on July 15.
The prospect that offers will come in to compete with Rupert Murdoch’s $5 billion bid for Dow Jones is growing slim.
