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In the three months ending June 14, marketers shelled out a combined $18 million on green-focused TV ads, according to TNS Media Intelligence, USA Today reports (via Environmental Leader). Those kinds of numbers have made eco-marketing a hot topic of discussion at the Cannes Lions International Advertising Festival, the industry’s biggest global trade and awards show. Here are some green advertising highlights:
South African Nedbank took the Grand Prix in the outdoor ad competition at Cannes this week for its Power to the People billboard. The sign has 10 solar panels, each generating 135 watts of electricity, that are powering the kitchen of a nearby primary school.
GE’s Ecomagination campaign of TV, print and web executions, by BBDO in New York, will get nearly 100 percent of GE’s corporate ad budget this year. “Ecomagination is a business initiative first and foremost,” says Judy Hu, general manager for corporate advertising. “We aren’t being charitable. We’re doing something that makes good business sense.”
Pepsi is a sponsor for the July 7 Live Earth concerts. Concertgoers who turn in Pepsi containers at stores at the concert venues get credit toward buying recycled products. For instance, at Giants Stadium in New Jersey, people can turn in cans and bottles for a messenger bag made from recycled material.
Lithuanian electronics recycler EMP won a Silver Lion for media planning with a campaign encouraging people to turn in for recycling old electronics sitting unused in attics and garages. EMP worked with Universal McCann to place old TVs on buses, with a message about how much space they waste.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
